Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts, Boston.
Material type:
TextSeries: Applied social research methods series ; 1 | Applied social research methods series ; 1Publication details: Los Angeles SAGE 2014Edition: 5. edDescription: xi, 171 pages tables 23 cmISBN: - 978-1-4522-5900-0 (pbk.)
- 300.723 23
- O:b
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|---|---|---|---|---|---|---|---|---|
| Bok | Almedalsbiblioteket | Vuxen | O:d (Browse shelf(Opens below)) | Available | 80058668651 |
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Master the challenges of conducting survey research with this concise, up-to-date best seller. Presenting the very latest methodological knowledge on surveys, Fowlers authoritative book gives readers a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. From the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage to the precipitous drop in response rates for telephone surveys and the continued improvement in techniques for pre-survey evaluation of questions, this must-have resource puts the profound changes taking place in the survey research world today into prespective, helping readers learn how best to use new and traditional options for collecting data
Includes bibliographical references and index
Imported from: z3950cat.bl.uk:9909/ZBLACU (Do not remove)
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