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Storytelling on steroids / John Weich.

By: Material type: TextTextPublication details: Amsterdam BIS Publishers 2013Description: 160 pagesISBN:
  • 90-6369-311-7
  • 978-90-6369-311-4
Subject(s): DDC classification:
  • 745.4
Other classification:
  • 30.12
  • Bfk
  • G.07
Contents:
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
Part 1: The storytelling chromosome, Part 2: Hijacking the pop culture conversation, Part 3: A compendium of storytelling learned
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Bok Almedalsbiblioteket Vuxen G Available 80049237028
Total holds: 0

On the cover:: 10 stories that hijacked the pop culture conversation

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.

Part 1: The storytelling chromosome, Part 2: Hijacking the pop culture conversation, Part 3: A compendium of storytelling learned

Imported from: z3950.dbc.dk:210/danbib (Do not remove)

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