Storytelling on steroids / John Weich.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 90-6369-311-7
- 978-90-6369-311-4
- 745.4
- 30.12
- Bfk
- G.07
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Bok | Almedalsbiblioteket | Vuxen | G | Available | 80049237028 |
On the cover:: 10 stories that hijacked the pop culture conversation
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
Part 1: The storytelling chromosome, Part 2: Hijacking the pop culture conversation, Part 3: A compendium of storytelling learned
Imported from: z3950.dbc.dk:210/danbib (Do not remove)