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Visual persuasion : the role of images in advertising / Paul Messaris

By: Material type: TextTextPublication details: Thousand Oaks, Calif Sage Publications cop. 1997Description: 297 s. illISBN:
  • 0-8039-7245-8 (alk. paper)
  • 0-8039-7246-6 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 042 20
Other classification:
  • Bs:do
  • Dodb

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