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Social media marketing / Tracy L. Tuten.

By: Material type: TextTextLanguage: English Publisher: Thousand Oaks : SAGE Publishing, 2021Edition: 4th editionDescription: xiii, 466 sidorContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529731989
  • 9781529731996
DDC classification:
  • 658.872 23/swe
Other classification:
  • Qbln
Summary: "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.

"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.

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